2017-02-21

原創觀點

品牌設計的必要性

你肯定不愿你的商品與顧客"擦肩而過"!如何吸引、留住,并持續成為你的準顧客是許多企業都關心的問題。巴頓品牌策劃提出品牌設計策劃的核心點是顧客基于商品的想象力,并將這些想象力轉化成與顧客"感同身受"或"身同身受"的體驗。這會使顧客對商品體驗產生愉悅、享受。這種互動率越大,說明商品在市場的青睞更多、銷售越好。

 

企業品牌設計承載著企業的無形資產,是企業綜合信息傳遞的媒介。在企業形象傳遞過程中,是應用最廣泛、出現頻率最高,同時也是最關鍵的元素。企業強大的整體實力、完善的管理機制、優質的產品和服務,都被涵概于品牌中,通過不斷的刺激和反復刻畫,深深的留在受眾心中。


品牌是企業自己的,而企業品牌形象的感知者是消費者。消費者對企業品牌的認可是靠企業品牌形象而建立起來的,不是靠某個漂亮的標志或者包裝這種單一的行為就可以讓消費者對企業“忠心”,標志等只是品牌形象的一個重要載體,讓消費者去強化的記憶您的企業品牌形象。所以,品牌設計是企業與消費者之間的一個重要的橋梁,是企業發展的奠基石!

 

識別性是企業品牌設計重要功能之一。市場經濟體制下,競爭不斷加劇,公眾面對的信息紛繁復雜,各種品牌商標符號更是數不勝數,只有特點鮮明、容易辨認和記憶、含義深刻、造型優美的品牌,才能在同業中突顯出來。使受眾對企業留下深刻印象,從而提升了品牌設計的重要性。

 

 

品牌設計

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