2017-02-10

原創觀點

原研哉公開2020年東京奧運會LOGO

今年9月,2020東京奧委會宣布,因涉嫌抄襲,其將放棄佐野研二郎的logo設計,重新進行整個選擇過程。但與此同時,他們也取消了其他103個方案。據悉,這103個方案都是由專業設計師花費相當長的時間和資源創造并完善的。現在,國際著名設計大師兼日本一流設計師原研哉出來發表了自己的意見。同時,他還從原設計研究所帶來了自己的設計方案向大家展示(官方展示頁面)。

原研哉解釋了自己決定公開團隊設計方案的原因,稱:“揭開logo設計競賽的面紗將有助于更多人理解圖形設計。這也將為人們思考未來奧運會的logo設計提供有利的資源。“他指出,奧運五環象征以及”東京2020“的標志已經被模糊化處理,以避免引起任何版權糾紛。

原研哉的設計象征著“我們的地球正在大踏步前進“、”一顆跳動的心臟“以及”頂峰“。這兩個行星標志借鑒了太陽、月球以及競技場的含義,在這個競技場上人類可以超越一切爭斗,共同參與一場比賽盛宴。

在當今的設計界,僅想出一個漂亮的logo已經遠遠不夠了。各種各樣的應用及交流形式也必須納入考慮范圍。從這個角度來說,原研哉的設計團隊就創造了一個能滿足各種需求的偉大方案。

不過令人驚訝且困惑的是,奧委會又面向公眾進行了新一輪設計方案選舉,年滿18歲的任何人都可以提交自己的設計,時間截止到2015年12月7日。該選拔大賽無疑將成為一場數千人競爭的“馬拉松“。我們將與原研哉一起期盼,不管結果如何,這場比賽能更加透明化。

原文址: http://www.logonews.cn/kenyahara-olympic2020.html


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