2017-02-10

原創觀點

美國時裝品牌Calvin Klein更換新LOGO

 

時尚圈又掀起了設計師大風吹的熱潮,1968 年所創立的美國時裝品牌凱文克萊Calvin Klein,請來前Dior 設計師、來自比利時的瑞夫席蒙斯Raf Simons 擔任總監,期望可以重新整理品牌、帶來全新氣象,而首先瑞夫席蒙斯就大動作的改了品牌最為經典的LOGO,請來知名的圖形設計師Peter Saville 操刀,讓大家耳目一新。


設計師卡爾文克雷恩Calvin Klein 美國時裝品牌凱文克萊Calvin Klein,經典的LOGO相信大家都不陌生,而現年已經74歲的設計師卡爾文克雷恩Calvin Klein ,擁有這個相當龐大的時裝帝國,品牌涵蓋 Calvin Klein Collection (高級男女時裝)、ck Calvin Klein(副線男女成衣)、Calvin Klein(優閑男女成衣)、Calvin Klein Jeans(牛仔褲)、Calvin Klein Underwear(男女內衣、內褲)、Calvin Klein Home(寢具、家飾用品),Calvin Klein Golf(高爾夫男女服裝)、皮具、皮鞋、手表、首飾、太陽眼鏡及香水。

時裝設計師瑞夫席蒙斯Raf Simons


時裝設計師瑞夫席蒙斯Raf Simons 相當知名的時裝設計師、來自比利時的瑞夫席蒙斯Raf Simons,本身也接管過相當多品牌,經驗非常豐富,在時尚品牌Dior 期間更是被拍攝成紀錄片,讓大家看到他工作的狀況,而與adidas 的合作系列,也讓球鞋的價格水漲船高。

設計師Peter Saville

設計師Peter Saville 入主CK 后,他馬上請來知名的英國現代唱片封面設計大師Peter Saville操刀,將經典的Calvin Klein 商標文字重新改款,而這位設計師來頭也不小,曾經設計過相當多的經典LOGO 以及圖案,相信你一定都看過。

Peter Saville設計作品

Peter Saville設計作品 全新的LOGO 是長這樣,比起之前的LOGO 在字體上比較粗,另外也改為全大寫的設計,比較看看就可以知道差別瞜。

許多世界知名品牌在更改LOGO 的時候,往往都力圖全新的變化或有新的突破,雖然在你我看來或許變化不大,但對設計師以及品牌歷史來說,其實是不小的嘗試,畢竟大家都已經看這么久了,相信還是需要一些時間適應。

原文地址: http://www.logonews.cn/calvin-klein-new-logo.html

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