2017-01-20

原創觀點

論品牌畫冊設計的十六型

我們現代看到的的畫冊設計、產品樣本設計是展現企業文化、介紹產品的載體。杭州品牌設計、產品樣本畫冊設計具備布局合理、內容準確、設計簡約大氣的特點,巴頓logo設計公司畫冊設計樣本設計實戰經驗豐富。我們的品牌畫冊設計廣泛服務于世界五百強企業,工業畫冊設計更是獨樹一幟。

 

一、自由型
無規律的、隨意的編排構成。有活潑、輕快的感覺。

二、骨格型
規范的、理性的分割方法。
常見的骨格有-豎向通欄、雙欄、三欄和四欄等。一般以豎向分欄為多。
圖片和文字的編排上,嚴格按照骨格比例進行編排配置,給人以嚴謹、和諧、理性的美。
骨格經過相互混合后的版式,既理性有條理,又活潑而具有彈性。

三、滿版型
版面以圖像充滿整版,主要以圖像為訴示,視覺傳達直觀而強烈。文字配置壓置在上下、左右或中部(邊部和中心)的圖像上。滿版型,品牌設計給人大方、舒展的感覺。是商品廣告常用的形式。

四、中軸型
將圖形作水平方向或垂直方向排列,文字配置在上下或左右。
水平排列的版面,給人穩定、安靜、平和與含蓄之感。
垂直排列的版面,給人強烈的動感。

五、曲線型
圖片和文字,排列成曲線,產生韻律與節奏的感覺。

 

六、傾斜型
版面主體形象或多幅圖像作傾斜編排,造成版面強烈的動感和不穩定因素,引人注目。

七、對稱型
對稱的版式,給人穩定、理性、理性的感受。
對稱分為-絕對對稱和相對對稱。一般多采用相對對稱品牌設計手法,以避免過于嚴謹。
對稱一般以左右對稱居多。

八、三角型
在圓形、矩形、三角形等基本圖形中,正三角形(金字塔形)最具有安全穩定因素。

九、四角型
版面四角以及連接四角的對角線結構上編排圖形。 給人嚴謹、規范的感覺。

十、曲線型
圖片和文字,排列成曲線,產生韻律與節奏的感覺。

十一、傾斜型
版面主體形象或多幅圖像作傾斜編排,造成版面強烈的動感和不穩定因素,引人注目。

十二、對稱型
對稱的版式,給人穩定、理性、理性的感受。
對稱分為-絕對對稱和相對對稱。一般多采用相對對稱手法,以避免過于嚴謹。
對稱一般以左右對稱居多。

 

十三、重心型
重心型版式產生視覺焦點,使其更加突出。
有3種類型:
1.直接以獨立而輪廓分明的形象占據版面中心;
2.向心:視覺元素向版面中心聚攏的運動;
3.離心:猶如石子投入水中,產生一圈一圈向外擴散的弧線的運動。

 

十四、并置型
將相同或不同的圖片作大小相同而位置不同的重復排列。
并置構成的版面有比較、解說的意味,給予原本復雜喧鬧的版面以秩序 、安靜、調和與節奏感。

 

十五、上下分割型
整個版面分成上下兩部分,在上半部或下半部配置圖片(可以是單幅或多幅),另一部分則配置文字。圖片部分感性而有活力,而文字則理性而靜止。

十六、左右分割型
整個版面分割為左右兩部分,分別配置 文字和圖片。
左右兩部分形成強弱對比時,造成視覺心理的不平衡。這僅是視覺習慣(左右對稱)上的問題,不如上下分割型的視覺流程自然。
如果將分割線虛化處理,或用文字左右重復穿插,左右圖與文會變得自然和諧。

 


杭州巴頓品牌設計是一個集品牌策劃、品牌設計、品牌管理為一體的高端品牌整合策劃設計團隊。我們杭州logo設計公司致力于為注重“企業形象”和“品牌氣質”的高要求客戶提供服務。主營:VI設計,LOGO設計,咨詢電話:400-002-6922。

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