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  • EB國際兒童教育品牌全案策劃設計

    EB國際兒童教育,由加拿大國際教育中心、美國波士頓幼兒教育研究中心與上海華威教育合作建立的“美式精英素質發展兒童教育中心”。
    秉承現代北美精英教育理念與多年實踐,貼近中國兒童的成長環境。為中國寶寶開發多元能力。

    巴頓從品牌策略到品牌設計,全方位打造“EB國際兒童教育”。
    品名“英EB寶”寓意為精英寶貝,標識的設計由首字母EB組合而成,其中E的造型上融入成長階梯的概念。色彩上采用藍色與粉紅色,呼應經典的藍紅美式色調。
    在吉祥物的設計上,選用了北美最受歡迎的寵物“松鼠”作為載體。貼合中國的二孩政策,開發出妹妹Emmy和哥哥Benny。通過EB IP在各個設計接觸點上的互動,從而在品牌營銷上發揮出巨大的作用。

    • 客戶名稱 :    EB國際兒童教育
    • 服務內容 :    品牌策劃、品牌定位、品牌設計、IP設計、空間SI設計、VI設計、網站設計
    • 創作日期 :    2018-08-29

     

     

    EB國際兒童教育品牌空間SI設計  |  Paton Brand Design

     

     

    空間以我們的吉祥物為設計元素進行提煉,簡化成空間中可以運用的幾何符號,運用在門頭及空間的各個區域內。

     

     

    空間大面積使用白色做為主色調,給人以干凈明亮與其輔助色調形成最明顯的視覺感受。 

     

     

    木紋的紋理為第二空間色系,給人以安全舒適自然的感受,天然的木質紋理質感體現細節帶給人的健康感受,符合兒童喜歡親近自然的天性。

     

     

    運用品牌色勾畫空間結構,更能體現北美教育的國際化和專業感,幫助空間更加立體和視覺流暢,撞色對比使得空間更加童趣和活潑。

     

     

    暖黃色作為輔助顏色,可以中和空間中的色彩對比,給人營造溫馨柔和的感覺,符合我們兒童教育機構的定位和品牌特征。 
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