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  • 古茗茶飲品牌升級設計

    資深媒體人羅振宇的一場跨年演講,讓古茗這個低調的奶茶品牌被眾人熟知。從2010年4月開出第一家店,到2018年僅8年時間,已經發展了1600多家連鎖店。
    一直深耕三四線市場的古茗,為了達成該目標及滿足消費群體喜好的變化趨勢,巴頓品牌接受委托,助力古茗品牌全新升級。
    全新升級的古茗品牌標識,符號化的結合了「古」字與「大叔臉」的造型。該獨有的符號在傳播上既解決了受眾認知和記憶,又巧妙的將古茗多年的品牌資產「大叔文化」融入其中。
    此外,巴頓品牌為其打造了獨特的大叔IP,大叔的胡子與眼睛鼻子構成了抽象的“古”字,從標識到IP由品牌基因貫穿始終。色彩上繼續沿用古茗原有的黑白色系,繼續強化色彩記憶,使古茗品牌色成為強大有效的視覺錘。

    • 客戶名稱 :    古茗茶飲
    • 服務內容 :    品牌設計、IP設計、VI設計、品牌升級
    • 創作日期 :    2018-08-11

     

     

     

     

     

     

     

     

     

     

     

     

     

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