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  • 藍小熊品牌策略與設計

    加拿大被譽為世界藍莓的黃金產區,溫哥華附近更是加拿大藍莓的主產區。RJT藍莓園有限公司位于溫哥華以東52公里的菲沙河谷地區,占地500市畝,是一家集藍莓產品研發、種植、培育、采摘、分選、加工、倉儲、物流、銷售為一體的專業公司。
    巴頓品牌接受委托,從零開始打造“藍小熊”品牌,這個品名靈感源自當地的小熊,抵擋不住香甜滿滿的藍莓,三天兩頭出來偷吃。標識通過設計語言將藍莓與小熊高度提煉結合,同時開發了生動的吉祥物IP形象,把藍小熊偷吃藍莓小心翼翼的場景淋漓盡致的表現出來,這些場景及表情增添了更多的活力和開放性,拉近企業與消費者的情感距離,從而增強品牌粘性。
    精心制作的高品質“藍小熊鮮凍藍莓脆”,采用于宇航的“太空食品加工技術”。將成熟藍莓通過凍干技術,去除水果95%以上的水份,牢牢鎖住營養不流失,滿足消費者日益提升的健康需求。

    • 客戶名稱 :    藍小熊
    • 服務內容 :    品牌策略、品牌命名、品牌設計、VI設計、產品包裝設計、IP設計、網站設計
    • 創作日期 :    2018-06-26

     

     

     

     

     

     

     

     

    延伸閱讀:

     

    產品競爭壁壘下的格局重塑——藍小熊品牌策劃設計全復盤  ?

     

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