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  • 英樹品牌全案設計

    由羅志祥與范瑋琪傾情代言的英樹品牌原型創始于十九世紀初的一個英格蘭小鎮,以一百年前 INGLEMIRE PERSONAL SKINCARE CENTRE所在街道命名品牌,英樹創始人何夢蝶女士將INGLEMIREPHARM’S品牌原型帶回中國,并進一步發展成為“英樹”品牌,自此致力于研發適合亞洲女性的護膚及彩妝產品。

    2017年,在英樹品牌發展上升中的關鍵點,巴頓品牌助力英樹為其重新梳理了品牌戰略、視覺VI系統、專賣店空間設計。

    作為品牌外推的突破點,英樹獨家特約贊助《吐槽大會2》,譽為王牌網綜的《吐槽大會》兩季總播放量破36億,借此將品牌理念傳遞給更多的消費者。

    • 客戶名稱 :    英樹
    • 服務內容 :    品牌策劃、品牌設計、VI設計、SI專賣店設計
    • 創作日期 :    2017-12-26

     

     

     

     

     

     

     

     

     

     

    英樹咖啡館:本案是以護膚美妝結合休閑咖啡業態,重新定義新的商業模式,在空間設計中我們提取品牌標準色作為空間基礎色,在空間細節上加入香檳色不銹鋼做點綴,兩種材質相結合打造現代輕奢風格;

     

     

    中間墻面以灰色烤漆為點綴使空間上更有層次,在軟裝家具的選擇上也以輕奢家具為主,使該空間整體感更強;

     

     

    商場標準邊鋪:立面門頭使用墨綠色方案配白色正發光廣告字,突出字體形式,與室內背景形象相呼應;室內空間以白色為基調,以道具材質與顏色做點綴;

     

     

     

    中島:在道具設計中柜體以墨綠色烤漆工藝為主,香檳色不銹鋼進行收邊點綴,整體打造現代輕奢風;

     

     

     

    化妝品店:整體以白色基調為主,墻面上大量采用爵士白大理石以凸顯空間品質,主背景設計中提煉出英樹品牌中“樹”的元素結合LOGO外形輪廓,以抽象的形式表現;

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