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  • 甘兔庵品牌全案策劃設計

    甘兔庵是潛心研究京都宇治茶文化飲食的連鎖店,專注于日本手作抹茶甜品,以正宗抹茶原料和純粹制果工藝相結合,重新定義大陸正宗抹茶甜品品類,開業以來便深受追捧,截止17年底已布局全國一二線城市40多家門店。并且以中國原創抹茶品牌開始布局海外,走向國際。

    為進一步擴大甘兔庵品牌的影響力,巴頓品牌設計公司接受委托為其重新梳理了品牌戰略,全新設計標識及視覺VI系統、IP形象設計、專賣店空間設計及產品包裝設計。

    新形象由兔子、月亮兩個元素組合成第三個元素——望月兔族徽。兔子抬頭望向月亮,睹物思情,寄托美好的愿望,體現日式風格,強化定位。使之品牌形象更加國際化。

    • 客戶名稱 :    甘兔庵
    • 服務內容 :    品牌策劃、品牌設計、標識IP設計、vi設計、專賣店設計
    • 創作日期 :    2017-12-07

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    甘兔庵抹茶店空間設計 |  Design:Paton Brand

     

     

    作為一家以傳統手作為賣點的日式抹茶甜品店,我們在規劃整體空間形象的時候,融合了大量了的日式傳統元素。

    我們考察了大量的日本傳統建筑,提煉出最地道的日式“將軍帽”造型,再結合日式瓦片的鋪貼,使得整個門頭給人強烈的視覺沖擊力,在日式抹茶甜品店大行其道的今天,給人耳目一新的感覺。

     

     

    在室內空間的設計上,我們運用了日本鳥居的元素,也通過鳥居的紅色為整個空間的色彩做了定性。

    為了提升整個空間的特定性,也為了區別于其他日式抹茶店,在空間道具的運用上,我們用了日本紅楓的創意。

     

     

    甘兔庵抹茶店空間設計 |  Design:Paton Brand

     

     

    另一個燒腦的設計,在于如何把傳統抹茶制作工藝(古法制茶)加以變換 ,運用到空間里。

    設計團隊為此進行了大量的嘗試,也展開了頭腦風暴。獨特的餐桌,結合傳統味道強烈的吊壺,二者搭配在一起,是前所未有的嘗試,既突出了視覺效果,又增強了客人的體驗性。

     

     

    甘兔庵抹茶店空間設計 |  Design:Paton Brand

     

     

     

    延伸閱讀:

     

    甘兎庵品牌升級——用超級IP打造超級品牌  ?

     



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