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  • Yohoo sollys 壹禾陽光

    “壹禾陽光”是來自臺灣的烘培品牌,一直追求天然無添加的優質食材,后廚團隊由臺灣國寶級烘培大師何文信擔任技術總監把控產品,四十年專注烘培產品研發。現在的壹禾在全臺有五家門市。大陸旗艦店位于杭州新天地5050城市廣場,巴頓團隊為壹禾品牌全新設計了LOGO、Vi設計、IP形象設計、專賣店空間設計及產品包裝設計。

    品牌名稱解讀:壹禾陽光之“壹”表達品牌專注于一個領域,用心做好一件事,對產品極度追求的匠心精神。“禾”代表最天然的原材料。“陽光”代表了健康、自然、天然、正能量 。 英文名稱“ Yohoo sollys ”是壹禾的諧音,也是丹麥語陽光的意思,壹禾同時也主打丹麥款開酥類。

    核心創意解讀:品牌LOGO以“禾”字象形字為切入點設計成壹禾陽光特有的超級符號,增強受眾記憶度, 同時又是品牌首字母“Y”“H”結合。整體太陽圓圈造型結合品牌名稱,寓示品牌追求健康、陽光、天然的品牌理念。同時圍繞健康、陽光、天然關鍵詞為“壹禾陽光” 打造出特有的呼鹿IP形象,鹿代表著對自然的崇敬,是天然的象征。 整體品牌形象圍繞著品牌名稱傳遞出的健康、陽光、天然的品牌理念進行完美的表現。

    • 客戶名稱 :    壹禾陽光面包坊
    • 服務內容 :    品牌設計、VI設計、專賣店設計、IP設計、產品包裝設計
    • 創作日期 :    2017-11-20

     

    壹禾大陸旗艦門市項目地址在杭州市下城區新天地 5050 城市廣場,新天地項目總體量 18 萬方,

    由亞洲最大的 IMX 國際影城,占地 7000 馀方的香港黃玉郎兒童中心,MMC BOX 新青年夜店,加拿大“國寶”太陽馬戲團亞洲唯一常駐點等特色項目組成,是杭州地標性城市綜合體。                             

     

     

    壹禾杭州旗艦門市整體設計風格由拉絲香檳金不銹鋼,黑胡桃木飾面,黑白根大理石石材為主材, 這幾種材質的搭配使得一禾陽光大陸旗艦店極具特色,

    結合杭州新天地5050城市廣場改建杭州原起重機廠的設計風格以輕工業結合輕奢,門市主打最純正的臺式麵包與法式甜點,努力將杭州旗艦店打造成一禾陽光最具格調的大陸門市。

     

     

    吊頂的造型 是從 一禾logo演變而來,不銹鋼材質的運用使整體空間更為通透從視覺上擴大了空間面積,

    柱子用不銹鋼材質進行包裹,弱化了柱子的擁堵感,反而像一個雕塑,給人金屬的美感。地面黑白根石材,結合爵士白的搭配,非常年輕時尚。

     

     

    壹禾陽光旗艦店設計 | Paton.Brand

     

     

    下承式卡座設置了一個求婚主體的小型舞臺,四十寸LED屏播愛侶間的相愛點滴,精致的法式甜品是求婚最好的掩體,

    正面花墻的裝飾裝點愛侶間的濃情蜜意,可相約小提琴演奏家,讓你的求婚儀式浪漫唯美且極具新意。

     

    此區域為愛情墻,用于求婚、合影、等各種拍攝需求。增強朋友圈、微博等自媒體對品牌的傳播曝光 。

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