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  • 渝漄火鍋全案策劃設計

    火鍋是中國的傳統飲食方式,起源于民間,歷史悠久。重慶火鍋,又稱為毛肚火鍋或麻辣火鍋,其由來是源于明末清初的重慶嘉陵江畔、朝天門等碼頭船工纖夫的粗放餐飲方式,后隨著社會的發展,歷史的變遷,人們的飲食習慣,重慶火鍋的獨特風味漸漸受人們的喜愛。

    渝漄火鍋,系統設計以中國傳統的書法進行設計,氣勢磅礴又富有時代感。
    充分體現了山水之都,美麗重慶的地域特色以及重慶火鍋蘊含的江湖氣。

    同時提煉了重慶人民火爆,耿直,狂放豪爽的特征,將這種抽象的感覺進行視覺化的處理,融入到品牌體系當中。

    • 客戶名稱 :    渝漄火鍋
    • 服務內容 :    品牌策略規劃、品牌命名、VI設計、SI空間設計
    • 創作日期 :    2017-09-19

     

    渝漄重慶火鍋 - 空間設計


     

    餐廳位于建筑的第二層,客人從電梯轎廂出來,首先映入眼簾的是滿眼的綠化墻,

    重慶的特殊地理位置決定了城市被廣袤的植被所覆蓋,整面的綠化植物墻,模擬了當地的自然環境,給人身臨其境的獨特體驗。

     

     

    用餐區部分的吊頂,應用了“竹海”這一設計語言,竹子是重慶當地較有特色的植物,

    本案中所應用的“竹子”完全由巴蜀地區采購,跨過千山萬水,不遠千里而來,只為打造一個更為地道的用餐環境。

     

     

    在隔斷的設計上,我們融入了當地哩語,比如“下著”,“黑香”,“花祖師”,這些具有強烈當地特色的詞匯內容,增強了體驗的趣味性。

    而這些哩語又是與“火鍋”這一主題強烈相關的,設計的奇思妙想可見一斑。

     

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