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  • 班柯葡萄酒全案策劃

    BURDINALE(班柯),一個葡萄酒品牌在這里演繹:從遠古到現代;從文化到產品;從概念到形象;從大洋彼岸到大中華三地。賦予BURDINALE的是澳洲原居民族與新世紀的對話;特定氣候、土壤所造物與舌尖的對話。歷時四個月,巴頓從品牌命名建議、商標查詢注冊、品牌故事創建、文化策劃、品牌LOGO、VI設計,再到產品分系列定位、包裝設計等進行全方位的品牌形象打造,是體現班柯葡萄酒釀造哲學的經典之作。

    班柯葡萄酒是澳大利亞BURDINALE WINE ESTATE PTY LTD持有的旗艦品牌,BURDINALE所屬產品線包含紅葡萄酒、白葡萄酒、起泡葡萄酒以及桃紅葡萄酒等四大類、六個系列、三十多個品種,每一瓶BURDINALE葡萄酒均原產自澳大利亞。集團旗下葡萄種植園地覆蓋了巴羅薩谷(Barossa Valley)、麥克侖谷(McLaren Vale)、庫納瓦拉(Coonawarra)、蘭好樂溪(Langhorne Creek)以及阿德萊德山(Adelaide Hill)等南澳大利亞著名產區。

    • 客戶名稱 :    BURDINALE WINE ESTATE PTY LTD
    • 服務內容 :    品牌策略規劃、命名、VI設計、產品包裝設計、品牌網站
    • 創作日期 :    2014-12-17

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